25.09.2021

Analysing a potential business expansion within the vehicle sourcing sector

What
happened?

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For a recently completed project, a MSC team comprising eight consultants worked on an elaborate analysis of the vehicle sourcing sector and possible entry opportunities. With the client already exhibiting high growth and establishing itself as a fierce competitor in its respective market, our consultants worked on four distinct topics to accelerate the companies’ growth further. The workstreams comprised…

  1. A Market analysis, including market sizing and forecast and a trend analysis
  2. A Competitor analysis, identifying archetypes and future developments
  3. A Customer analysis, including > 15 interviews and a customer journey analysis
  4. Entry recommendations, developing three distinct business models

The project was diverse in terms of team composition and tasks as well as tools. Next to the customer interviews, MSC drew upon its vast network to conduct several expert interviews. Due to COVID-19, large parts of the project communication happened online or in small teams, which the team handled extremely well. Besides a mid-term presentation halfway through the project and weekly client updates, a presentation in the final project week completed the cooperation successfully. Working with this particular client was very enlightening – next to receiving positive feedback on the deliverables itself, the entire team appreciated the collaborative nature of the project.

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